Learn How to Write SEO Meta Tags for Google to Boost Your Website Rankings

Learn How to Write SEO Meta Tags for Google to Boost Your Website Rankings


Meta tags provide information about a website’s pages to Google and other search engines. Meta tags are placed in the HTML head section of your website. All modern Content Management Systems (CMS) allow you to edit your Meta tags easily. Meta tags are very important because if they are well written they can encourage searchers to click on your website through search engines.  Although Google has stated in the past that Description and Keywords tags are not ranking factors, the Description tag can still impact your page click through rate and ultimately put a massive positive impact on the page rankings on Google. Google and other search engines generally show the Meta tags in their search results mostly when the searched keyword or phrase is within the Meta tags.


Best practises for writing Meta tags are:

 

  • Stick to Meta tag recommended character limit, as explained below

  • Avoid keyword stuffing in meta tags

  • Use page related most important keywords in the Meta tags

  • Make Meta tags compelling and relevant

  • Avoid using double quotation mark

  • Write unique, useful, readable and SEO friendly Meta tags

  • Avoid duplicate Meta tags within your website

  • Do not copy Meta tags from other websites


The three most commonly used Meta tags are:


Title Meta Tag - Title tag is an HTML tag used to define the title of a page; it is the text in the top line of search results in many search engines. Use business related main key-words in the title tag; avoid keyword stuffing. We recommended using a title somewhere between 60 to 70 characters including spaces. The title tag in the head section of your website HTML code should look something like the example below:


<head>
<title>How to Write SEO Meta Tags for Google & Other Search Engines</title>
</head>


Description Meta Tag - The Meta description can be of 155 characters. Search engines show the Meta description in search result snippets. Properly describe your webpage in the description tag, make it relevant, use webpage related keywords, and avoid keyword stuffing. The description tag in the head section of your website HTML code should look something like the example below:


<head>
<meta name=”description” content=”Learn how to write website SEO Meta tags including title, description & keywords tags with examples for Google & other search engines."/>
</head>


Keyword Meta Tag - Use webpage related keywords/content in this tag. Use different keywords on each page, and avoid keyword stuffing. You can use anything between 100 to 255 characters in the keywords tag. The keywords tag in the head section of your website HTML code should look something like the example below:


<head>
<meta name="keywords" content="SEO Meta Data, Write SEO Meta, Learn SEO Meta Tags"/>
</head>


When writing Meta tags for your website, try to be keep the Meta tags relevant to the page, and they should look human readable and real, not just written for search engines. Avoid keyword stuffing and duplication and leave the rest to the search engines. Quality information will help your website whether it is used through the Meta tags or anywhere in the body section of the webpage.

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