Do It Yourself
Top Tips to Boost Website Rankings on Google
Billions of new websites are created all over the world. However, only a few end up on the first page of Google’s search results. The ones that achieve better ranks in the results have impeccable optimisation.
SEO Top Tips to Boost Your Website Rankings on Search Engines
Keyword Research & Analysis - Keyword research is a seo technique use to find popular search terms that people enters into search engines such as Google, Yahoo & Bing. We advise to use both short and long tail keywords related to your products & services.
Title Tag - Title tag is an HTML tag used to define title of a page, it is the text in the top line of search results in many search engines. Use business related main key-words in the title tag, avoid keyword stuffing. We recommended to use title somewhere between 60 to 70 characters including spaces.
Description Tag - The Meta description can be of 155 characters. Search engines show the Meta description in search result snippets. Properly describe your webpage in the description tag, make it relevant, use webpage related keywords, and avoid keyword stuffing.
Keyword Meta Tag - Use webpage related keywords/content in this tag, use different keywords on each page, and avoid keyword stuffing. Use can use anywhere from 100 to 255 characters in keywords tag.
Create High Quality Content - Publish at least 400-500 words high quality informative article on each page of your website. Google is very strict about the quality of content and penalise websites with low rankings that use duplicate or low quality content. We would recommend to use high quality, informative, unique, relevant and seo friendly content on your website.
Use Header Tags - HTML header tags are between H1-H6 and are used for headings and sub headings of a web page . Use header tags H1-H6 on each page of your website, break webpage content with your header tags (top to bottom), make header tags relevant to your webpage products and services.
On-Page Optimisation - On-site optimisation means seo elements within your website are properly optimisation e.g. making sure your webpages, meta tags, body content, header tags, footer section of your website are fully optimised. Use On-page optimisation search engine methodologies such as keywords, content, header tags, header and footer section to fully optimise your website.
Google My Business - A free listing platform created by Google for local businesses to post their business related information such as opening hours, business information, Q&A, Review etc . Verify your business with Google My Business, create your free profile page and gather your customer Google reviews on Google My Business, post your website free back link on GMB as well.
Fix Duplicate Content - Fix duplicate content within your website and do not copy content from other websites. Google is very strict about the quality of content and penalise websites with low rankings that use duplicate or low quality content. We would recommend to use high quality, informative, unique, relevant and seo friendly content on your website.
Optimise Images - Optimise your website images, use small size images with the right format and name them properly. You can use image compression to reduce the size of your images without degrading their quality, so that your page load times remain low.
Ensure Website is Mobile Friendly - Optimise your website for mobile devices, Smartphone’s, iPads etc. A mobile friendly website is created to show content, images on mobile devices such as smartphones, tablets, iPads. A mobile friendly website loads quickly, easy to navigate, easier for mobile users to read the content & see images.
Improve Page Speed - Page Speed is basically the amount of time that it takes for a page to load. Improve your website loading time to enhance user experience & encourage user to stay on your website.
Link Building - Link building is a backbone of search engine optimisation and aimed at increasing the number and quality of inbound links to a webpage. High quality link building can help to increase the search engine rankings of your website. Find relevant back links from external websites pointing to your website.
Use Keywords within your Website Content - Compile a list of keywords related to your products and services and use them on each page of your website, within your website content and avoid keyword stuffing.
Fix Dead or Broken Links - A broken link is a webpage that cannot be found by a website user. Check your website regularly to remove unwanted or broken links with your website webpages.
Social Media - Social media facilitate the sharing of information & ideas via networks. Use free social media websites such as Linkedin, Twitter, Facebook, Instagram for social sharing and promote your business services and products among online community for free.
SEO Friendly URL - SEO friendly URLs are URLs that are optimised for SEO, they are short and keyword rich. Create your webpage URL based on the keywords related to the topic of that page. It should be clear, focussed and try not to make it too long.
Navigation - Website navigation helps website user to understand how your website works. Make sure your website navigation is intuitive, clean and reliable. Website navigation allows web users to search your website with ease.
Sitemap - A sitemap is a file that contains a list of pages of a website. Prepare sitemap file of your website URL’s and submit to search engines via webmaster tools so that search engines know the structure of your website.
Internal Website Hyperlink Structure - Internal navigation links of own website when clicked take user to the other internal pages of the same website. Improve your website internal linking structure by connecting internal relevant pages to each other.
Perform Google Guidelines Based SEO to Achieve Top Results
Online optimisation - Every website needs to make a mark on the Internet. The site’s performance on search engine results page is a good indicator of its success or failure. Improve this performance and achieve better rankings for your company website, leading to increased sales and leads.
Keywords - After considering your business, products, search volume, location and target audience, determine the best keywords for integration within the website content. Each word brings in more visitors to your site, effectively enhancing your engagement with the selected clientele.
Linking - Hyperlinks are important parts of an optimised page or content. Scour the Internet in search of suitable and reputed links for your website. These external links not only help you achieve perfect optimisation but also lends credibility to the company.
Monitoring competition - Once you understand your business operations, start to monitor your rival businesses. Studying their approach to optimisation can help you adapt and improve your strategies for your website. Keep your website rank higher than those of your competitors so that interested consumers land on your page instead of on others.
Ensuring your content shines through - Once you attract visitors to the website, you need interesting and engaging content to keep them glued on. Otherwise, they will quickly move on to other websites. Each line should be engaging and informative, enriching readers with new knowledge.
Simplified and effective design - Design is an important part of any website. Create unique concepts for your website. Prioritise responsiveness and navigability in your designs, ensuring visitors can quickly open and browse the webpages without any loading delays. Rather than cluttering the website with pictures and videos that lower the load times and speed, prioritise responsiveness, navigation and ease-of-use for each design.
Marketing your business using the Internet - Market your products to the target audience with ease.
Creating a good impression - Every step your business takes online needs to establish a rapport with your target audience. The best way to achieve this is through positive digital marketing. The aim should be to broaden your reach, drawing more consumers to the business.
You can improve your website sales & traffic! yourself, for FREE
Outreach solutions - Bloggers can maximise your marketing potential. Reach out to influential bloggers and reach an agreement with them, after which they can write a piece mentioning your business or products, In some cases, they can insert your website’s links into their blogs, maximising your reach. This eventually results in better conversion. As a business owner, you need to take every opportunity to race ahead of the competition. A link to your website in one of their blogs or through their social media handles can work wonders in your favour.
Improve Your Results Through Link Building
1. Approach blogger before making a pitch - You can reach out to bloggers by leaving comments on their posts, approaching them on social media, and publishing content on their sites. Introducing yourself and your business to them is recommended before making a blog pitch. Getting familiar with a blogger via social media and email is always a good idea.
2. Put some effort into personalising pitches - Personalised pitches produce the best results if you are approaching a high-profile blogger. They are more likely to consider your proposal if you acknowledge their skills. Business owners can express which blogs they found interesting, and how those have inspired confidence.
3. Keep communicating regularly with bloggers - Treat your blogger outreach connections as long-term assets. Many business owners make the mistake of ending all communications when their guest post is published. It is not ideal as you can rely on them for future posts and promotions.
4. Power up pitches with visuals - Engaging visual content in blogger pitches can be a great way of bolstering your outreach impact. Visuals make blogs more interesting to most readers and drive up business recognition. They can also impress bloggers and show them that you possess valuable visual content.
5. Ask bloggers for their insights - One of the best ways of enhancing blogger outreach is seeking inputs from bloggers you have already worked with. Businesses can send out short surveys to understand what bloggers think about their business and outreach strategy. They can give you valuable insight into how to improve your guest blogging efforts.
6. Blogs should be focused on perks - Creating a blogger outreach strategy just to gain a lot of backlinks is not recommended. The content of your guest posts and blogs should be useful to readers. Keep in mind that you are using an external platform with an already existing user base. Any content that is being posted needs to be of some value to users of the blog platform.
Acquiring the Hard-to-Get Rank
Billions of new websites are created all over the world. However, only a few end up on the first page of Google’s search results. The ones that achieve better ranks in the results have impeccable optimisation. Determine the suitable keywords for your website, based on search volume, target audience and location. Perform thorough research regarding these keywords and constantly monitor their progress online. Apart from shortlisting the keywords, also understand where and how to integrate these phrases. With proper implementation, these keywords can draw huge traffic to your website, boosting the ranking of the website along with the conversion rate for the business.
Mobile phones are the most popular devices to browse the Internet today. Therefore, Google and other search engines penalise those websites who lack a mobile version, limiting access to people browsing on their handheld devices. Ensure an optimised mobile version for your website as well. Outbound and inbound links are important aspects of website content. Besides lending your website credibility, these links improve your rankings as well. Sources back links from reputed and popular websites to fulfil this requirement.