A Simple Step by Step SEO Guide for Beginners

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Table Of Contents​​


The Definitive Guide to SEO 

SEO is among the most common online marketing approaches for growing businesses today. It has been a mainstay among promotional methods over the last few decades, even with the rise of more advanced digital marketing methods. But SEO changes every year and its methods change with every major search engine algorithm change. Read on to explore a beginner’s guide into the subject of search engine optimisation. 

SEO Guide for Beginners 

SEO as a set of optimisation methods has evolved considerably over the years. But its fundamentals remain the same regardless of the type of online resource you want to promote i.e, website, e-commerce store or blog.

  • SEO or search engine optimisation is the process of enhancing the position of a webpage on search engine result pages. Making a webpage (or site) appear higher increases its visibility, and increases the chances of making conversions. 

  • SEO helps to enhance the volume and quality of website traffic through online search results. It is a non-paid marketing strategy focused on making information more accessible and useful to those seeking it i.e. a brand’s target audience. 

  • Individuals performing SEO conduct research about the keywords or phrases target audiences search for. Using these relevant terms within a webpage makes its content more useful to people, and raises its value for search engines. 

  • Performing SEO on a website helps target audiences find answers or solutions to their questions/queries. If a business can fulfil the needs of prospective customers, SEO can give it the desired exposure. 

  • If a website’s page appears above competitors, potential customers trust it more. They are more likely to click through and eventually, get converted. 

 

Why SEO 

Why should a business rely on SEO when there are is a multitude of more current marketing strategies? What makes it such a fundamental strategy for businesses of all sizes? Read on to know. 

  • SEO is important as the majority of online traffic to websites is delivered by search engines

  • Potential customers are more inclined towards clicking the top organic search results, compared to the advertised elements at the top. 

  • Optimising a website leads to better user experience, which in turn results in improved chances of conversions. 

  • SEO improvements of a page/site can result in a business receiving continual benefits for a long time. 

  • SEO can help a business take advantage of advanced organic search features like Featured Snippets and Related Questions on Google. 

  • SEO is an inexpensive method that can be tried out by cash-strapped businesses, and if done with precision, can lead to high rankings for them. 

  • Creating search engine optimised content is not a continual process. Once your website’s pages have been optimised they will keep working in your website’s favour. 

  • SEO can be performed on the content of your webpages, and content posted elsewhere to promote your brand. This leads to better brand authority and catapults a business towards greater success. 

 

The Three Types of SEO 

Search engine optimisation is a lot more than just inserting some high-value keywords and hoping for the best. SEO can be broadly classified into three types - 

1. On-page SEO - On-page SEO, as the name suggests, deals with optimising the content on a business’s website. It involves improving every aspect of a page, including its title, header tags, keyword density, content length and quality, readability, scanability, and much more.  

The typical methods or steps of on-page SEO are - 

  • Keyword research - Researching the top target keywords for the content of a particular page 

  • Content creation - Writing high-quality content centred around the most relevant target keywords 

  • Keyword optimisation - Deals with using high-value target keywords in the right places and the right ratios

 

2. Off-page SEO - Off-page or off-site SEO involves enhancing your website’s impact on external websites, and creating meaningful relationships with them. The techniques of off-page SEO are aimed at solidifying the reputation of a website across the SERPs. Good quality backlinks created through off-page are integral for raising a website’s authority.

The typical methods or steps of off-page SEO include - 

  • Link building - Deals with the creation and increase of high-quality inbound links (from authority websites) to a business’s webpages

  • Social sharing - Sharing content with website page links across leading social media channels 

  • Guest posting - Writing informative and insightful guest posts along with linking one’s webpages (where relevant)

  • Influencer outreach - Involves reaching out to industry influencers to obtain high-quality backlinks 

  • Social bookmarking - An off-page website promotion technique which involves bookmarking your webpage on leading social bookmarking websites 

  • Forum posting - Deals with making relevant and informative posts as forum thread replies, answers to questions and recommendations 

  • Video submission - Uploading relevant branded video content to popular video networks, along with optimised titles, meta, descriptions and reference links 

  • Image submission - Uploading relevant branded image content to image submission websites, accompanied by suitable tags, descriptions, URLs, and titles. 

3. Technical SEO - Technical SEO has to do with evaluating and enhancing the technical aspects of a web page. It improves readability, simplifies the task of web crawlers, and enhances user experiences. Technical SEO has a direct impact on the rankings of web pages. 

The factors improvised through technical SEO include - 

  • Website speed - Specific actions can be taken to improve the page load speed of a website, which is one of the direct ranking factors. 

  • Indexing - Indexing involves manually adding a page URL to the Google Search Console and sending a request to the search engine for indexing it. 

  • Mobile-friendliness - Optimising a page or site’s web design elements to streamline and enhance the experience of mobile users 

  • Security - Involves introducing encrypted security for your webpages and performing other key tasks to prevent data loss and breaches 

  • Site architecture - It deals with using a simplistic website architecture through improvement of hierarchy, URL structure and internal linking 

  • Crawlability - Improving crawlability involves taking steps to make your webpages more friendly to search engine crawlers. 

 

Now that you have a clear idea about the different types of SEO, take a look at how search engines work. 

Search engines scan webpages to perform - 

  • Crawling - Search engine crawlers or spiders perform in-depth scanning of a webpage’s different sections, keywords, titles, headings, images, and hyperlinks. Crawlers also crawl external websites to discover links leading back to your website. 

  • Indexing - The next step after crawling is indexing a website page. One can consider the index as a massive reservoir of relevant webpage links from all corners of the globe. A webpage can take anywhere between a day to more than a week to get indexed. As soon as new changes on a website are crawled, indexing happens again. 

  • Selecting results - The search engine uses numerous important algorithms to select, obtain and exhibit search results, when a user enters a search query. Some of the most crucial factors considered for choosing results include - 

  1. Content quality -

  2. Website crawlability 

  3. Authority and trust 

  4. Click-through rate (CTR) 

  5. Experience across devices 

  6. Content uniqueness 

  7. Content freshness 

  8. Site speed 

  9. Number and quality of links 

 

The methods of SEO are directed towards helping the crawlers, assuring indexing and improving the above-mentioned ranking factors to gain a high position. This is where the knowledge and expertise of proven SEO experts come into play. They can take all the right steps to make your webpage rank above those of its fiercest local (or global) competitors. 

Most Important Steps of SEO 

The three main steps of performing SEO on a website are - 

  1. Keyword research 

  2. SEO content creation 

  3. Link building 

 

Take a more in-depth look into each of these below. 

SEO Keyword Research

As mentioned above, identifying target keywords and using them within a page is vital for getting found. But what is the approach followed for SEO keyword research? Gain some idea on how to proceed here. 

  • The very first prerequisite for keyword research is having a thorough idea about the target audience. Knowing this will give SEO professionals some direction into a business’s target market, search preferences, and more. 

  • Important factors that need to be considered for keyword research include 

 

  1. What terms people are conducting searches for

  2. The number or volume of people searching for them

  3. What the target audience actually wants when searching with a keyword

  • Keyword research should ideally be focussed around what is useful to the target audiences of a page/site. Keyword data is also important but the priority should be centred around what the audience is looking for. 

  • Keyword ideas can be related to the products and services being offered by a business, or relevant information provided through its website. One can then input these keywords into places like the Google Keyword Planner, Moz’s Keyword Research Tool, and SEMRush, among other places. They can then gain an idea about search volume, demographics of searchers, high-value related keywords, the upward and downward swig of a keyword’s popularity, and more. All of this information can help to determine suitable keywords to use in a webpage’s content. 

  • Keyword research tools also give you an idea about the most common queries related to keywords and phrases. You can also come across some highly relevant topics related to your search term. 

  • Advanced features on some paid keyword research platforms enable users to search what keywords competitor websites are ranking for. Seeking this information can improve your keyword research results. 

  • Some other sources of finding keywords including platforms or websites such as Reddit, YouTube, Instagram, Wikipedia, Quora.

  • The objectives of keyword research include - 

 

  1. Finding relevant keywords with high-enough search volume

  2. Ascertaining the difficulty level of a keyword to understand which should be realistically targetted 

  3. Finding keywords which your page can rank for, given the level of competition 

  4. Finding relevant long-tail keywords and middle-tail keywords, as they engage readers better despite low search volumes

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  • Short-tail keywords tend to have higher search volumes in most cases, but often fail to generate substantial engagement. More specific long-tail keywords are better at bringing in high-value leads, effectively raising conversion rates.

Creating SEO Content

The content of a webpage can be considered as one of the key factors that dictate where it can rank in the SERPs. Over the years, the definition of what is high-quality SEO content has changed radically. 

The main dilemma many SEO professionals face is whether to create content for the search engines or the readers. Whilst both the arguments can be justified, writing for SEO should be focused on appeasing both the readers and search engine crawlers. 

The types of content relevant for achieving SEO rankings include - 

  • Webpage content

  • Sales or landing pages 

  • Blog posts

  • E-books, case studies, white papers, reports 

  • FAQs

  • Brochures

  • How-to guides 

  • Images, videos, and infographics 

Optimal SEO content creation tips - 

  • Target keyword within the first 100-150 words - Any target keyword of any page with content should be within the first 100-150 words of the content. Doing so signifies to search engine crawlers that you consider the keyword as important. It gets more emphasis and the chances of ranking improve. However, including the keyword more than once in this section is spamming, and should be avoided. 

  • Maintaining the keyword frequency balance - It is true that the target keyword should not be used in a spammy way within a page. But including it a few times in a proportionate and intelligent manner can vastly improve SEO ranking potential. By including the keyword at different points throughout the content you are signalling Google (or other search engines) that it is your focus for the page. Keep in mind that how many times you can use a keyword depends on the length and type of the content. Going overboard can result in spamming. 

  • Use the relevant header tags where necessary - Using relevant H1 and H2 tags in your page content are recommended. Include focus keywords in your headers and place them appropriately to section (segment) your content. This is an important consideration for SEO content. Sectioning your content aids Google (and other search engines) understand how your page is structured i.e. which part talks about what. Enclosing your target keyword(s) in header tags can prove beneficial for on-page SEO. 

  • Optimise content with visual elements - The importance of high-quality and engaging visual elements within a page of content cannot be understated. You can rely on visual elements such as high-definition images, relevant HD or 4K quality videos, informative infographics, and even GIFs (wherever applicable). Visual media forms tie in well with text content and drive engagement through the roof. Each media element you use can also have optimised alt-tags. Titles and descriptions, which all work to enhance SEO results. 

  • Using outbound links in content - Linking to external pages of authority websites is a good way of optimising content for SEO. But, users must keep in mind that any such outbound link has to be a credible source of information. It should also not look out of place and be aligned with your keywords. Outbound links aid search engines to pinpoint what your page is about after they have been analysed by the crawlers. This has positive impacts on ranking for your targetted keyword. 

  • Create informative long-form content - Getting highly engaging yet informative long-form content written should be a key focus of every professional performing SEO. Search engine algorithms now value content that simply provides more ‘value’ to readers. So, the content you use should dissect its topic thoroughly and not just scratch the surface. Keeping readers engaged for a longer duration is the goal, along with reducing bounce rates. Posting high-quality, information-rich content less frequently is better than publishing filler content just for the sake of it. Quality SEO content strongly signifies intent and can offer solutions to the most vital reader queries/questions.  

  • Internal linking is also key - Internal linking also plays an instrumental role in maximising a webpage’s SEO potential. The content on your pages should link to other relevant services or landing pages. This is a great way of getting visitors to follow through into your targetted or less frequently visited pages. It also helps search engine crawlers do a better job of navigating your website. But, as with any SEO technique, exercising restraint is important as you do not want to go overboard with internal linking. 

  • Optimise page titles and meta descriptions - The title is often overlooked but it is one of the most important components of any website page. Meta descriptions are equally important and should be optimised too. SEO professionals should use titles with 60 characters, and place their main keyword at the start of the title. Optimising meta descriptions helps in raising click-through rates (CTR) on SERPs. The trick is to use the keyword naturally and keep your descriptions under 160 characters.

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Link Building

 

What it is 

 

Link building refers to a set of methods used for creating links to raise the visibility of a website page. The process involves SEO professionals doing the needful to obtain backlinks from an external website. These backlinks are used by search engines to discover new websites/pages. The search engine scans fresh content on a page and assigns authority to quality links to another website found on that page. 

Why use it 

Link building is one of the fundamental steps of SEO campaigns, as high-quality backlinks are considered as an important ranking factor. Websites with more quality backlinks are considered more valuable by Google (and other search engines) and can lead to them achieving better search ranking positions. 

It is time-consuming but rewarding

Quality link building is not a quick-fix method and requires a great deal of effort on part of SEO professionals. Obtaining a backlink from a high authority website requires professionals to approach its owners and do what’s necessary to earn it. But, if you manage to get the backlink, it can prove quite beneficial for your ranking results. 

Backlinks signify popularity 

Google considers backlinks as a key ranking factor and a differentiator between close industry competitors. The business with a better portfolio of quality backlinks may be considered as more popular, and having greater authority. More authority translates to greater search engine trust, which can be instrumental for rankings. 

How to build backlinks 

  • Creating and sharing content - One of the most practical link building methods is creating unique and engaging content, and sharing it across the Internet. High-quality and informative SEO content has greater chances of being accepted by leading platforms and websites. Promoting your content is a good approach for obtaining a substantial amount of quality backlinks. 

  • Asking/requesting for links - Business owners can ask their associates, industry peers, and even independent publishers or acquaintances to link to their site. But, the links should not come from completely unrelated sources. The goal is to get backlinks from sites that are in your niche or closely related to it. 

  • Mentions and reviews - Online and social influencers are excellent choices to help your business gain some valuable backlinks. They can be approached with industry-related products and service offerings. Reviews and brand mentions with backlinks can be quite beneficial for emerging businesses.

 

Factors of link building for ranking 

  • The page being linked back to - Getting a backlink is not so useful if the page being linked back to is not the one you are targetting. For instance, you want to get a backlink for one of your product pages but get one for the home page. The ranking of this page will not improve just because visitors come to your site. 

  • Linking page quality - Where your page is getting a link back from matters quite a lot. The backlink will be valuable only if the linking page is high-quality and has substantial authority. In general, an SEO professional should aim to get backlinks from trusted websites rather than new or relatively unknown ones. 

  • Anchor text of the link - What the anchor text link says has to be relevant to the page being linked to. This is a factor search engines observe keenly, and one that has a definite impact on rankings. As a rule of thumb, anchor texts should be indicative of what people can expect by clicking on the associated link. 

 

Backlink types 

 

Backlinks created through link building can be divided into two main categories based on how they impact rankings. These are - 
 
No-follow backlinks - Any backlink with a rel=”nofollow” HTML tag is known as a no-follow link. Using this tag tells search engines not to follow a link to where it leads i.e. a page on another website. Search engines do not assign any authority to no-follow links, and they do not have a direct impact on search rankings.

 

No-follow backlinks are important as they - 

  • Can boost traffic 

  • Build some authority 

  • Can improve Domain Authority

  • Can improve Page Authority

 

Do-follow backlinks - Do-follow backlinks are the one followed by search engine crawlers, to assign authority to the linked website. The authority given by search engines is referred to as ‘link juice’. Link juice is the currency that contributes to search engines trusting a website more. 

Do-follow backlinks are important as they - 

  • Boost search engine authority 

  • Positively impacts page rankings 

  • Encourage mutually profitable link exchange  

  • Raises popularity of a website/blog

Link building guidelines, useful information, and best practices

 

SEO professionals should follow the best practices and guidelines for link building to achieve the best ranking results -

 

  • Links from a page must always be relevant to the content on it i.e. in the same niche or related niches 

  • Links to the target webpage/site should be within the body of content, as opposed to the sidebar, header or footer sections. 

  • Any link included within the content (and its anchor text) has to be relevant and placed naturally

  • Link building has to be done regularly as it is not a one-time or quick fix method. This is integral to maintain (or improve) site rankings. 

  • A few high-quality backlinks are better than many low-quality links. 

  • Obtaining backlinks from low-quality and spammy sites should be avoided as it does more harm than good.

  • Link building can be utilised for getting some high-quality referral traffic.

 

Link building techniques

  • Making guest posts 

  • Analysing and using competitor backlinks 

  • Social content sharing 

  • Paid blog posts 

  • Unique content creation and promotion 

  • Q&A sites and forum comments, posts, etc.

 
 
 
 
 
 
 
 

SEO Dos and Don'ts

Performing ethical SEO steps requires professionals to follow a set of rules and guidelines. Failing to adhere to the guidelines can lead to a website being penalised by search engines. Check out the dos and don'ts of SEO below.

According to the Google SEO Guidelines you should - 

  • Web page content has to be created for users and not the search engines. This means that SEO-friendly content must be natural and flowy, have natural use of keywords, and be readable. 

  • Make sure that the content on your page is relevant to the title and keywords being used within it. There is nothing worse than a visitor checking out a page and feeling misguided. It also reduces the chance of your page being indexed. 

  • Internal linking of pages has to be done in a non-spammy way to produce better SEO outcomes. Ideally, you should have internal links on keywords you want rank improvements for. External linking to relevant and high-authority websites can also improve your ranking chances. 

  • Make sure that all your webpages are mobile responsive to avoid disappointing users. Most customers of businesses now use their mobile devices to find information and make purchase decisions. This has prompted Google to consider mobile-friendliness as a major factor for SEO ranking. 

  • Disavow any and all inbound links coming from websites from low-quality third-party websites. These links will do your website more harm than good and can drag rankings down dramatically. Google Webmaster Tools offers a convenient disavow links option to make this happen. 

  • Reduce the competition level and boost high ranking chances with the use of region-specific keywords. This is especially effective for local businesses who want to achieve higher traffic and conversions. 

  • Optimise images for SEO by using relevant alt-texts, image tags, labels, and descriptions. Doing so is a great way of improving the chances of SEO success. Search engine crawlers consider SEO-friendly image content as a positive ranking factor. 

 

Actions that should be avoided for SEO include - 

  • Using any automatically generated content - Using auto-generated content is a lazy move and one that can instantly deteriorate your webpage’s quality. Neither the user nor the search engine algorithms find low-quality automated content valuable. The best approach is delivering original and high-quality content through all pages of a website. 

  • Not using duplicate content - If you are serious about gaining any results from SEO, duplicate content is a strict no-no. Using such content can lead to your website being punished by Google. The chances of ranking high with duplicate content are non-existent. Search engines are always on the lookout for pages with fresh, unique and optimised content. 

  • Avoid keyword stuffing - Too much of anything is never a good thing, and this holds true for even the most relevant keywords. One cannot hope to perform the shady SEO tactic of using too many keywords in hope of influencing the crawlers. Algorithms are simply too smart for such underhand tactics and will push your page down the rankings. Keyword stuffing can also reduce the readability of a website and shoot up bounce rates. One tip SEO content creators can employ is using synonyms of words within their keyword sets. 

  • Using external links unethically - External linking became a practice that many SEO professionals began to exploit to game the system. If your webpages contain too many unnatural external links it can get penalised by Google. Moreover, many external links can make your page look unkempt and spammy. This type of spammy content makes readers lose interest quite fast, and a website gets astronomically high bounce rates. Search engine algorithms are averse to positively rating pages that have high bounce rates. So, your SEO ambitions can take a serious hit. 

 

This comprehensive guide has most of the information needed to get a thorough idea of SEO, including some vital steps and guidelines. It can function as a guide for your SEO efforts. Get in touch with an SEO service provider if you are a business owner targeting to achieve higher rankings. 


SEO Glossary

 

Black Hat: Black hat SEO refers to a practice that increase website rankings by violating search engines quality guidelines

Search Engine Crawling: Search engines use crawling to discover WebPages of websites

Google My Business listing: A free listing platform created by Google for local businesses to post their business related information such as opening hours, business information, Q&A, Review etc

Indexing: Indexing is the process used by search engines to store and organise the contents of WebPages 

Organic: There are two main types of placements in search engines, adwords and organic placements. Organic placements are the ones that businesses earn in search results, whereas the adwords are paid advertisements on search engines mostly listed on the top and bottom part of the search engines

Ranking: Search engines use several algorithms to prioritise websites in its index table and list those websites in order in search results by relevance to the user query

Search engine: Set of algorithms/programs that searches for and find items in its database that relates to key-terms/keywords specified by the user on search engine Interface

SERP: SERP stands for search engine results page. Are the WebPages displayed by search engines in response to a query by a user

Web Traffic: How many people visit a website/webpage

URL: Stands for “Uniform Resource Locators” is the address of a WWW page

Webmaster guidelines: Search engines create set of guidelines to help webmaster (website owners) to create WebPages that follows Google quality guidelines and can be indexed, found and perform well on search engines platform

White Hat SEO: Search engine optimization practices that follows search engine rules, policies and quality guidelines set by search engines

Algorithms: Algorithm is a set of rules to be followed in problem solving tasks and help to retrieve the stored information and present that information in meaningful ways


Back-links: Back-links are links on one website that take the online visitor to another website when clicked. In SEO they are also called inbound links that points from other website to your website

Cache: Store data so that if requested in future that can be served, it is basically a results of an older stored version of a webpage

Google Quality Guidelines: Using quality guidelines Google provide many tips to webmasters for creating quality websites that meets Google quality requirements

Google Search Console: Previously known as Google webmaster is a free platform provided by Google that allow webmasters (website owners) to monitor their website progress on Google search engine

HTML: HTML is the most popular language used to create website WebPages

Index: A database of search engine that store website content and present to the user in search results by relevance to the user query

Internal links: Internal navigation links of own website when clicked take user to the other internal pages of the same website

JavaScript: JavaScript is a scripting language used to create and control dynamic website content. It is lightweight and used as a part of web pages

Google manual penalty: If pages on your website violate Google quality guidelines then Google can manually penalise your website

PageRank: PageRank is an important algorithm used by Google search engine to rank WebPages in its search results based on the quality of back links pointing to a website

RankBrain: RankBrain is an algorithm that helps Google to process search results and provide most relevant and useful search results for online community

Relevance: Relevance algorithm analyse the content of WebPages to assess whether the WebPages contains information relevant to online visitor query

Robots.txt: Robos.txt file contains instructions for search engine which pages of a website search engines should index and which pages of a website search engine should ignore.

Sitemap: A sitemap is a file that contains a list of pages of a website

Search volume:  Search volume is defined as the number of times a keyword was searched within a certain period e.g. monthly search volume

Anchor text: The anchor text is also called link text is the clickable text in an link

Auto generated content: Content that is not written by humans and is content that is produced programmatically

Duplicate content: Duplicate content is a content that appears on more than one web page

Header tags: HTML header tags are between H1-H6 and are used for headings and sub headings of a web page

Image compression: Image compression is a type of data compression applied to images, to reduce their sizes without degrading their quality

Keyword stuffing: Keyword stuffing is a spam SEO methodology in which keywords are stuffed into SEO elements e.g. meta tags, header tags, body contents in an attempt to gain rankings but search engine algorithms discover and penalise such tactics

Meta descriptions: The Meta description can be of 155 characters. Search engines show the Meta description in search result snippets

Title tag: Title tag is an HTML tag used to define title of a page, it is the text in the top line of search results in many search engines

Responsive web design: Responsive web design is a technique to design websites that makes web pages to adapt to fit well on a variety of devices

Google Analytics: Google Analytics is a free service offered by Google that tracks and reports website traffic

Link building: Deals with the creation and increase of high-quality inbound links (from authority websites) to a business’s webpages

NoFollow & DoFollow: nofollow and dofollow tags can be assigned to the rel attribute to instruct Google that the hyperlink should (dofollow) or shouldn't (nofollow) influence the website ranking

Google Tag Manager: Google Tag Manager is a free tool provided by Google that allows you to manage and deploy multiple website tracking codes without having to modify the code of your website

Web browser: A web browser is a software application (e.g. Chrome, Mozilla, Internet Explorer or Opera) for accessing information on the web
 

How to Improve Google Search Rankings

We have compiled a list of step by step instructions that you can use to improve your website's Google rankings through SEO and to rank your website higher on Google and other popular search engines. It could result in higher website traffic, sales and conversion rate.

Keyword Research & Analysis – Use both short and long tail keywords relevant to your products & services
Fix Duplicate Content – Fix duplicate content within your website and do not copy content from other websites
Create High Quality Content – Publish at least 400 words high quality article on each page of your website
Optimise Images – Optimise your website images; use small sized images with the right format and name them properly
Use Header Tags – Use header tags H1-H6 on each page of your website, break webpage content with your header tags, make header tags relevant to your webpage products and services
Ensure Website is Mobile Friendly – Optimise your website for mobile devices, Smartphones, iPads etc
Improve Page Speed – Improve your website loading time to enhance user experience & encourage users to stay on your website
Link Building – Find relevant back links from external websites pointing to your website
Use Keywords within your Website Content – Use your products & services related keywords on each page of your website, within your website content; avoid keyword stuffing
On-Page Optimisation – Use on-page optimisation search engine methodologies such as keywords, content, header tags, header and footer section structural optimisation
Google My Business – Verify your business with Google My Business, create your free profile page and gather your customer Google reviews on Google My Business
Blog Posting – Publish articles on high quality & high authority external blog post websites and gather back-links for your website
Internal Website Hyperlink Structure – Improve your website internal linking structure by connecting internal relevant pages to each other
Avoid Flash – Do not use flash on your webpages; instead use small size png, jpeg images
Ranking Reports – Monitor your website progress by comparing initial keyword ranking report with end of month ranking report
Fix Dead or Broken Links – Check your website regularly to remove unwanted or broken links with your webpages
Structure your Website Properly – Format your website webpages properly e.g. use clean layout for your website, organise contents, create blocks, easy to navigate structure etc
Contact Page – Create clean contact page, clearly specifying your address, contact details and use Google map for your business location
Social Media – Use social media websites such as Linkedin, Twitter, Facebook, Instagram for social sharing
Title Tag – Use your business related main key-words in the title tag, avoid keyword stuffing
Description Tag – Properly describe your webpage in the description tag, make it relevant, use webpage related keywords, avoid keyword stuffing
Keyword Meta Tag – Use webpage related keywords in this tag, use different keywords on each page
SEO Friendly URL – Create your webpage URL based on the keywords related to the topic of that page. It should be clear, focussed and try not to make it too long
Navigation – Make sure your website navigation is intuitive, clean and reliable
Sitemap – Prepare sitemap file of your website URL’s and submit to search engines via webmaster tools so that search engines know the structure of your website

 
 
 

How to Increase Website Traffic


If you wish to transform your website into an income generating model, web traffic is the key to reach that milestone. If there is higher traffic to your site and if your site model has the potential to convert those customers into sales, then you can make massive profits from your online platform. There are several ways to increase web traffic to your website and we have compiled a list of some of the ways you can do this yourself for free below.

Drive Web Traffic with SEO
Search engine optimisation can play an essential role in improving your website organic traffic through Google and other popular search engines. Using Google guidelines based SEO methodologies can improve your website rankings in search engines and bring more online exposure to your website, resulting in higher website traffic. Key areas of SEO are:

  • Keywords research, analysis & implementation 

  • Target short and long tail keywords

  • Improve on-site optimisation 

  • Improve off-site optimisation

  • Competitors analysis

  • Link building for better results

  • Optimise your website

  • Improve website navigability

  • Improve your website speed

  • Make your website mobile and SEO friendly

  • Analyse analytics data 

  • Indulge in regular guest posting


Drive Web Traffic with Content Writing
Content marketing promotes your website in several ways, and encourages people to visit your website and stay on your website for longer. This process attracts traffic, reduces your website bounce rate and ultimately helps to improve your website rankings on Google and other popular search engines. Having top rankings on search engines means higher traffic. Key areas of content marketing are:

 

  • Write enticing headlines

  • Create content that the online community wants to share

  • Create infographics

  • Produce video content

  • Social sharing buttons

  • Write knowledge based articles

  • Link content internally

  • Regular content writing

  • Keep content up to the minute


Drive Web Traffic with Additional Marketing Methods

There are several other marketing approaches that you can utilise to attract more traffic to your website e.g. in terms of marketing your products and services through email marketing. Key areas of other marketing are:

  • Email marketing

  • List your business in free online directories

  • Gather inbound links

  • Organise free webinars & courses for your audience

  • Participate in forums - Quora, Reddit

  • Create free puzzles, quizzes and contents to attract your audience

  • Advertise at conferences, events & exhibitions

  • Sponsor events & exhibitions

  • Offer free products/services to your customers

  • Brand partnerships


Drive Web Traffic with Social Media Marketing
Use social media marketing to target social networks to spread awareness about your business and promote your products and services online. Social media marketing is becoming more and more popular amongst businesses nowadays, and most businesses are joining social media platforms to promote their products and services because it is mostly free and is the fastest way to connect to a huge online community. Using social media marketing, you can connect the audience to your brand and improve your website traffic and sales. Key areas of social media marketing are:

 

  • Set-up a Facebook page

  • Set-up a Youtube channel

  • Create an Instagram account

  • Create a Twitter account

  • Connect through Blogger outreach program

  • Stay connected on LinkedIn

  • Image sharing on Pinterest

  • Keep social through any other channel possible


Drive Web Traffic with Online Advertising
Online advertising is a fantastic and fast way to use the internet to deliver promotional marketing messages to your target audience. PPC (pay per click) is the most common and effective type of online advertising. Using online advertising you can introduce new products into the market, expand your existing business, increase your sales and traffic, beat your competitors and much more. Key areas of online advertising are:

  • Google PPC Adwords

  • Twitter Ads

  • Facebook Ads

  • Reddit Ads

  • Youtube Ads

  • Advertise through other online channels and networks

SEO Myths

If an SEO agency or SEO expert promises you top rankings in advance that is the biggest SEO lie or myth, as nobody has control over Google and nobody can predict the results in advance. SEO is extremely important for any online business and it can build your empire or break it down; it simply depends on how you use SEO methodologies to promote your business on search engines. SEO myths are generally born when people want to achieve top results in a short time-frame. Many statements are associated with SEO (as listed below) but they are all myths because SEO does work but it demands time, commitment, knowledge and quality to see significant outcomes. Some non-professionals use black hat SEO methodologies such as buying hundreds of low quality links, keyword stuffing, and duplicate content from other websites which results in lower visibility of a website on search engines, and after using such tactics they start to believe SEO doesn’t work which is not true. SEO can produce good results if done properly and many businesses rely heavily on organic SEO results achieved through proper SEO approaches. 

Below are some of the most popular myths related to SEO:

  • SEO is dead

  • Guaranteed number 1 results

  • SEO is a one-time process

  • SEO is a cheaper option that PPC

  • It takes 6-12 months to produce top quality results on Google

  • Once you start the campaign, you will see top results immediately

  • Every business website requires SEO

  • Every business website must have a blog

  • SEO is technical

  • Anybody can do SEO

  • Black hat SEO is acceptable

  • Just white hat SEO is not sufficient to produce top results

  • You should submit your website regularly

  • Paying for Google ad-words can improve your organic SEO

  • Inbound links are dead

  • Link building is a risky strategy

  • Back-links are the only way to achieve top rankings

  • Domain authority

  • Back-links quantity is more important over quality

  • Gathering a high number of links is more useful than more content

  • Buy hundreds of back-links each month

  • Building back-links is bad

  • Back-links are not relevant anymore

  • No-follow links have no value

  • Avoid linking out to other websites

  • SEO is all about keywords

  • Meta tags are not relevant anymore

  • Domain name should be SEO friendly

  • Separate page for each keyword can help to rank high

  • Bold keywords can help to rank higher on search engines

  • SEO is all about updating Meta tags

  • High search volume keywords are the best and only keywords

  • Keywords stuffing can help to rank higher on search engines

  • Low search volume keywords are not important

  • Keyword research is not important

  • Must publish content regularly

  • Duplicate content within your website gets penalised

  • Excessive content helps to rank higher

  • Hidden content helps to rank higher

  • High volume content is good for SEO

  • Website speed is not a ranking factor

  • Website pop-ups can hurt your website rankings

  • HTTPS helps to rank websites higher on search engines

  • Social media puts a massive positive impact on rankings

  • SEO friendly domain helps to gain top rankings

  • SEO friendly URL isn’t important for SEO

  • Higher number of plugins can help to rank high

  • XML sitemap pushes website rankings higher

  • SEO is all about content

How to Write SEO Meta Tags 


Meta tags provide information about a website’s pages to Google and other search engines. Meta tags are placed in the HTML head section of your website. All modern Content Management Systems (CMS) allow you to edit your Meta tags easily. Meta tags are very important because if they are well written they can encourage searchers to click on your website through search engines. Although Google has stated in the past that Description and Keywords tags are not ranking factors, the Description tag can still impact your page click through rate. 


Best practises for writing Meta tags are:

 

  • Make Meta tags compelling and relevant

  • Avoid keyword stuffing in meta tags

  • Write unique, useful, readable and SEO friendly Meta tags

  • Use page related most important keywords in the Meta tags

  • Avoid duplicate Meta tags within your website

  • Do not copy Meta tags from other websites

  • Stick to Meta tag recommended character limit, as explained below


The three commonly used Meta tags are:


Title Meta Tag - Title tag is an HTML tag used to define the title of a page; it is the text in the top line of search results in many search engines. Use business related main key-words in the title tag; avoid keyword stuffing. We recommended using a title somewhere between 60 to 70 characters including spaces. 


Description Meta Tag - The Meta description can be of 155 characters. Search engines show the Meta description in search result snippets. Properly describe your webpage in the description tag, make it relevant, use webpage related keywords, and avoid keyword stuffing. 


Keyword Meta Tag - Use webpage related keywords/content in this tag. Use different keywords on each page, and avoid keyword stuffing. You can use anything between 100 to 255 characters in the keywords tag. 


When writing Meta tags for your website, try to be keep the Meta tags relevant to the page, and they should look human readable and real, not just written for search engines. Avoid keyword stuffing and duplication and leave the rest to the search engines. Quality information will help your website whether it is used through the Meta tags or anywhere in the body section of the webpage.

Why My Google Rankings Have Dropped & How to Recover


Google organic rankings are the backbone of the majority of online businesses, and if your established business rankings drop dramatically or your site was progressing well and all of sudden starts to disappear from Google results, it could be a big blow to your business. Nothing happens without a reason, so if your site rankings have dropped, either your site activities are the direct reason behind it or Google algorithmic changes have impacted your site rankings somehow. Before starting to panic, you need to figure out first what went wrong and if there is actually a ranking change. Before starting to explore the solution, you need to properly figure out the problem first. Once you know the problem, you can recover rankings easily if they have dropped due to an ordinary mistake but if it is a severe Google penalty then you must reverse all of the wrongdoing through the proper processes and then you should be able to recover from the Google SEO penalty - it will definitely be a time consuming process.

High Competition & Competitors Are Outranking Your Website: Your competitors are smart and keeping a close eye on your business and making bold moves to outrank your website - that’s why competitors analysis is extremely important. 

Website Speed & Page Load Analysis: If your website’s overall speed or page load speed is slow, it could have a negative impact on your site rankings and user experience.

You Are Tracking The Wrong Keywords: If you are an established business and have been trading for many years, you might be using outdated and irrelevant keywords.

Website Re-design, Changes, Migration, or Other On-Site Issues: If you have recently re-designed your website, migrated to another platform or some webpages have been added/amended/deleted and because of these changes your rankings are now going down, then make sure 301-redirect has been properly implemented and broken links have been fixed.

 

Your Website Lost Valuable Inbound Back-Links: Losing quality natural inbound links could have a severe impact on your website rankings on Google and other search engines. You can lose such links due to many reasons e.g. website re-design or update, links removed intentionally, links moved to another place etc.

Negative SEO: Negative SEO is a very bad practise and is used by competitors to destroy the online presence of other rival businesses. The most common method used in negative SEO is spam link building.

CTR Putting Negative Impact: Over the past few years Google is focussing heavily on user experience, especially on the mobile site version. If your website is not giving a good user experience and taking longer to load, it could have a negative impact on your website click through rate. If your website rankings are affected due to CTR then we would advise you to improve your website user experience and reduce the bounce rate.

Crawl Errors & Broken Redirect Issues: Crawl errors and broken links could have a negative impact on your website rankings e.g. if you are re-designing your website, migrating to a new server, changing URL’s, changing domain name and have not implemented 301 redirect properly.

Manual Google Search Engine Penalty & Rankings Drop: If your website is manually penalised by Google search engine then the best place to start is by looking at your Google Webmaster account. If you are sure you have got a Google manual penalty then you will be able to find some information in the Manual Actions section of the Google webmaster tool.

Duplicate Content: Duplicate content within your website or contents copied from other websites are very bad for your website presence. 

 

Google Algorithm Update & Changes: There is not much you can do if your website rankings have been affected by Google algorithmic updates. Google regularly adds/updates its algorithms to improve its search results and many websites see some impact of algorithmic changes on their search results. You shouldn’t panic; sometimes the rankings go down slightly for a certain period of time and they bounce back quickly.

Location Based Search Result Discrepancies: Google results could be different depending on the location you are searching from.

Spam Inbound Back Link Penalty: Spam and outdated back links can harm your website rankings badly instead of putting any positive impact. Google policies are very clear about the link building process. Any black hat link building techniques used to influence rankings get penalised severely by Google algorithms.

Website Internal Navigation Structure: A complex and deep down website navigation structure could put a negative impact on your website rankings. If you are losing rankings due to navigation structure then try to simplify your website navigation so that your customers don’t have to click too many links to get to the page they want to visit.

Meta Tags: Meta tags are useful HTML elements and provide information to search engines about the webpage. Your website’s recent ranking drop could be related to missing or irrelevant Meta tags. 

Higher Bounce Rate: Being a website owner, you should keep a close watch on your website bounce rate through Google analytics because if your website bounce rate is increasing, it could impact your website rankings.

 

When everything is going in the right direction and all of sudden your website’s organic rankings drop, it results in a massive negative impact on your traffic, sales and overall business but just worrying about it won’t solve the problem. As we know, Google is not against any particular business unless that business is following black hat SEO practises to deceive Google algorithms. Google platform is made from businesses and for businesses. Anybody trying to deceive Google algorithms through black hat SEO methodologies doesn’t go undetected by Google.

What is Local SEO & How to Rank High on Google Maps


Local SEO can be very beneficial for your business if you offer products or services locally e.g. joiner, kitchen fitter, handyman, tiler, plumber, electrician, dentist, painter or roofer etc serving customers in local areas. Local searches are generally performed in a certain way e.g. joiner near me, plumber near me, painter in Derby, dentist in EC1. In simple words, local SEO means optimising your website so that it is more visible to geographically local customers, with Google maps presenting results to users specific to their local area.

Some benefits of local SEO:

  • Increase foot traffic and sales

  • Compete with your local competitors

  • High rate of local returning customers

  • Gather customer reviews & earn more

  • Local SEO is free

  • Free exposure to your business

  • Local SEO has a high conversion rate

  • Building brand credibility

 

Ranking high on Google maps can be very beneficial for your local business because Google presents local results to its online searchers when they search for businesses near to their location. 

You can take a few steps to improve your business’s Google maps rankings: 

  • Verify your Google My Business location

  • Always input accurate information

  • Add genuine photos of your staff & office

  • Keep business name precise

  • Choose correct categories and sub categories

  • Keep business address the same on Google maps & your website

  • Describe your business in the description section

  • Add business local contact numbers

  • Add accurate business hours

  • Remove duplicate listings

  • Use Schema Markup

  • Link Google maps account to main website

  • Improve your website load speed

  • Gather customer reviews & respond

Why My Website Traffic is Not Converting into Sales

Whether you are a start-up or a high street retailer, increasing website conversion rate is always one of the main objectives of your marketing strategy. We have outlined some of the main reasons why your website conversion rate is poor. Understanding the most common issues related to low conversion rate can help you improve your website conversion rate.

  • Your website takes too long to load and is not mobile friendly. 

  • Your website is not well optimised with SEO.

  • Your website focuses on appearance but doesn’t help customers with their purchase.

  • You do not have any Call to Action buttons.

  • Your website is overloaded with information and confuses customers.

  • Your website navigation structure is not clear and is confusing your customers.

  • Your business proposition is not clear.

  • You are not providing any money back guarantees.

  • You are targeting the wrong audience; relevant traffic is always more important than the amount of traffic.

  • Your website design is cheap & outdated.

  • Your key messages are not bold and highlighted properly.

  • Your unique selling point is not clear and visible.

  • Your contact forms are messy and lengthy.

  • Your products/services are not well defined on your website in comparison to your competitors.

  • You are not analysing your website results properly.

  • Your website doesn’t provide filters such as product rating, price low to high, product relevance.

  • Your promises to your customers are over the top and are making your customers suspicious instead of convincing them.

  • Your website content is boring and is not engaging your customers well.

  • Your website doesn’t have secure https:// protocol.

  • Your checkout process is complex and is asking too much information.

  • You are not using social media to connect with your consumers.

  • Your website is heavily branded.

  • Too little information about your services or products on your website.

  • Your website pricing structure is confusing.

  • Your customer service is poor.

  • Your contact information is difficult to find and customers lose confidence when they do not understand where the business is located.

  • You are not answering customers’ most common questions using FAQ answers.

  • You have no reviews from your existing customers on your website.

  • You are presenting too many choices to your customers.

  • Your business branding is cheap and irrelevant.

  • You are not using online chat application.

  • Your website is not communicating well with your consumers.

  • You are not conducting customer surveys.

  • Your website images are irrelevant, boring and are misleading.

  • You are not using adwords to promote your products or services.

  • You are charging your customers for shipping. Most consumers like free shipping option.

  • Your website doesn’t provide safe purchase information such as informing them that your business is accredited, protected with Norton or McAfee antivirus, uses a trusted commerce platform, or that payment is secured by a certain payment system.

  • Your competitors are offering the same service at lower prices than you.

  • Your customers do not understand your services and information is complex or misleading.

You can attract web traffic to your website using SEO, content writing, link building or social media marketing services but converting that traffic into sales always remains a challenge for most businesses.