We craft content that informs, engages & converts
Branded content refers to any content looking to promote a company or business, rather than specific products or services. RBSEO specialises in building an emotional connect with consumers, making us the ideal organisation for branding content. Instead of overwhelming visitors with information and data, we look for newer and unique approaches to increase the visibility of your site.
How Our Branded Content Helps Your Business
Our branded content utilises stories to create unique digital marketing experiences for your consumers. Rather than simple ads, these stories are more emotionally engaging, incorporating your business’s real-world values and ideals into the storytelling.
The main objective of branded content is to attract consumers on your page to increase their awareness of your organisation. Here are certain characteristics of our branded content you should know about.
• We focus on promoting the values of your company, instead of products and services.
• Perfect branded content should spark a conversation amongst your potential customers. Therefore, the best way to gauge our success when it comes to branded content is to measure the number of mentions of your business.
• Emotional appeal is a common factor in all of our branded content. Instead of trying to outperform competitors, this form of content tries to form an intimate connection with audiences.
Our Carefully Constructed Branded Content is Essential for Your Business
Our team of experts have nailed the concept of branded content. Here are some reasons why consumers respond to this form of digital marketing.
• Non-invasive - With each passing day, consumers are starting to neglect traditional advertising. Ads containing direct promotion of products and services fail to engage the audience effectively. However, with our branded content, you can notice a sudden surge of website traffic and conversion.
• Improves market position - Our team of storytellers can weave an intricate and heart-warming tale about your company’s principles. This type of approach to marketing places your business in a unique position, where consumers come to expect high-quality services from your business.
• Encourages loyalty - Our work includes an emotional pitch to it, engaging with consumers at a much deeper level. They not only remember the ads but feel a certain loyalty to your business when purchasing products and services your business offers.
• Generate leads and traffic - No matter how different the marketing strategy, at the end of the day, you want results. Besides being engaging, our content follows the SEO guidelines to help it rank and be more visible online. Due to greater visibility, clients can easily find the ad and purchase products, increasing your sales.
• Can become viral - Truly special branded content can even become viral, leading to shares across social media platforms. Known as the snowball effect, it is the ideal outcome for any marketing team. Our expert content creators can formulate a story, engaging the masses, making it viral and popular.
Coming up with branded content is extremely tricky. Only people with the most vivid imagination and creativity can string together an effective and emotional story, showcasing the best qualities of your company. Thankfully, our team consists of several talented content developers who can achieve this connect with the audience.
Amplify your brand USP in front of your target audience