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SEO Audience Analysis Tips and Guidelines

Businesses aiming to boost the outcomes of your search engine optimisation efforts require measured approaches. Focusing on keyword ranks, traffic and backlinks might not be enough. If the end goal of SEO is to convert customers, analysing your audience becomes quite vital.


Knowing your target customer groups can empower your business to reach newer higher levels of organic success. Since much of SEO is now focused on being usable to humans, it is high time that businesses paid attention to analytics. Everybody’s adopting this approach and so should you. 

Any online business with the objective of gaining healthy conversion rates must research its audience. Only then can a business be certain about targeting the right people. SEO audience analysis gives business owners and marketers the chance to gain this much-needed understanding. Once you know the demographics, behavioural patterns and preferences, building a potent SEO campaign becomes easier. 

Audience analysis can be performed through a proven set of methods and tips. Using these for your research and analysis can help your SEO results improve. Take a look. 

Audience Analysis Tips for Raising SEO Success 

1. Discover your website visitors - One of the most practical methods of SEO audience research and analysis is taking note of current visitors. Site owners or marketers can make use of convenient tools like Google Analytics for this purpose. The Demographics and Interests section of Analytics reveal information like audience interests, age, location and gender. Take note that these need to be enabled first from the Analytics dashboard. 

The data obtained through Demographics and Interests Reports can give you precise insight into your potential customers. You can use this information to research for appropriate SEO content writing topics and come up with high-value location-based keywords. If you notice that your site is bringing in the wrong audience, further keyword research and content revision might be needed. 

2. Find keyword-based demographics - Researching for the right set of keywords is necessary for each page of your website. Any keywords you use should be relevant to your offerings. Shortlist your most high-value keywords before proceeding to obtain demographic information. Google Trends is one of the most accessible online tools for keyword demographic research. SEO professionals can find other similar tools to gain further demographic insights of top keywords. 

Google Trends enables you to check demographic information on a worldwide or country-specific basis. You can go deeper to explore the interest in a particular topic by region, subregion or city. It is a great way of knowing how well keywords are doing, and where they are gaining maximum searches from. This information can help you target the right audience groups with the appropriate keywords. 

3. Analyse social channel insights - Social media insights have grown greatly importance over the years. If your business has a sizeable Facebook fan following, you already have powerful audience statistics at your fingertips. Social media insights must be taken into consideration if you are serious about getting to know your audience. Most target audiences now tend to learn about business through on social media pages.

You can run efficient ad campaigns on Facebook, Pinterest or Instagram, and gain a healthy amount of conversions. Taking the example of Facebook Insights, business owners and marketers can discover a lot of audience information. Some of these include visitor/liker distribution by age, gender, country, city and language. Such information can then be used to improve SEO campaigns. 

4. Gain insights on other businesses - Another way to perform SEO audience research and analysis is studying up competitor businesses. Analysing the demographics of other businesses in/around your niche helps you gain greater clarity. The goal here is to perform demographic studies of several businesses using widely available third-party web tools. 

Delving into the analytics of each competitor, you can find interesting information including age, general interests, level of interest, gender, income level, educational qualifications, and much more. Going through the entirety of information can help you form a rough idea about your target audience. You can discover ideal content topics and target regions with greater conversion potential. 

5. Know what questions are being asked - Your SEO efforts can be more successful if you are aware of the most common audience questions. Important Q&As are ranked high in Google search results now, and this is something positive for businesses. There are a few decent web tools which can help you discover the most common questions related to your niche. You can get a good idea of the most pressing needs of your target audience.

Audience queries can be used to discover valuable long tail keywords and phrases for their SEO and digital marketing results. These can be used to power up your content and make your pages more relevant to users. Audience interest in your business will rise if you succeed at answering these questions effectively. As a result of this, your content might rank higher and bring you valuable leads. 

6. Try the survey method - Knowing more about your audience can be easier if you can utilise surveys rightly. You can directly ask audiences about their likes, dislikes, struggles and core requirements. The results of surveys can reveal a great deal of information about the behavioural patterns and preferences of target audience groups. Keep in mind that surveys have to be short, and the questions interesting to audiences.

Survey answers and audience feedback can be used to generate useful and engaging content ideas. You might also rethink your keyword research and on-page optimisation strategies based on survey results. Survey findings can also be utilised to create informative infographics, images and videos. These are all powerful tools that appeal to your audience and raise the chance of making conversions. 

Using one or a combination of these tips can help you gain a thorough understanding of your core target audience. Such information can help you set up highly precise and result-driven SEO campaigns. Your business can approach its target customers with greater confidence if you know what they want. 

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